Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs, Price Watcher gas price signs and digital billboards. Headquartered here in Danville, Illinois, Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. More than 50,000 Watchfire LED signs have been manufactured in Danville for convenience stores, gas stations, retail, banks, schools, places of worship and other locations worldwide. Watchfire also has more digital billboard customers than any other manufacturer, and every single digital billboard we've ever sold is still in operation - a testament to the quality of our product and our workforce.

Watchfire works hard to both find and foster local talent. This summer Watchfire hired 21 college interns who enjoyed a paycheck AND on the job experience. Watchfire is known for their exceptional tuition reimbursement program, extraordinary staff longevity and rich history of internal promotion. Many upper-level staff members began their careers with Watchfire as interns and more than 20% of the staff has had at least two major promotions since joining Watchfire.

What You Will See

  • High-tech printed circuit board assembly facility.
  • Robotic electronic manufacturing equipment.
  • Sophisticated color & brightness camera calibration system.


Where You Find Our Products

Watchfire digital displays are installed all over the world including North and South America, Africa, the Middle East and several right here in Danville.

When You Go

  • Ages 10 and up. Under 16 must be accompanied by an adult.
  • For your safety, please wear closed-toe shoes. High heels are not recommended.
  • Parking is available in lots east and west of the main building. The west lot is accessible from Maple Street.
  • No phones or cameras.

How To Find Us

Watchfire Signs
1015 Maple Street (Front entrance faces Bahls Street) | Danville, IL | 217-442-0611

From Bowman Avenue, turn East on Fairchild Street, then turn left on Bahls Street. Proceed to the end of the street.

Vermilion Advantage | 15 N. Walnut St. | Danville, IL 61832 | 217.442.6201